Respondents rationalize
Conscious responses distort the picture. Neural signals arise faster than declarations and are not susceptible to social desirability — you see the reaction, not the explanation of the reaction.
Industry solution
12-month warranty
Support in Russian
Neuromarketing: audience research using EEG
While the respondent watches a video or browses a catalog, the headset records engagement, attention, and emotional response — second by second.
Official Emotiv supply
Delivery across Russia
Training and support
14 channelsstandard for applied research (EPOC X)
in real timeengagement, attention, stress, emotions
minutesper respondent preparation
dozens per dayparticipant flow without a lab
Industry tasks
What EEG tasks are solved in the 'Neuromarketing and CX' industry
Each industry task has a specific solution: what the neurointerface provides and why it works here.
Laboratory work consumes budget and timelines
Stationary complexes require a dedicated room and respondent logistics. A mobile kit can be set up in any quiet space — even in a shopping mall concourse.
Long participant preparation
Gel setup takes 20–30 minutes, killing streaming testing. Salt and semi-dry sensors are ready in minutes — dozens of respondents per day.
Heavy and unconvincing reports
Instead of raw graphs for analysts — ready-made standardized metrics and clear curve overlays on the video timeline: conclusions are understandable to both marketers and clients.
Equipment
Recommended devices for 'Neuromarketing and CX'
We've selected configurations that most often address industry tasks — with transition to full specifications and photos.
EEG headsetEPOC X
The gold standard for neuromarketing research: 14 channels, saline sensors for fast respondent throughput, standardized state metrics.
Features and photos →
EEG headsetInsight
Mass express testing: 5 channels, minimal preparation, up to 20 hours of autonomy — ideal for large samples and field research.
Features and photos →
EEG headsetMN8
Tests in natural environments: wireless in-ear format doesn't distract respondents and allows recording reactions in a familiar context — at a laptop or while shopping.
Features and photos →Use case
Use cases
Video ad testing
Engagement curve overlaid on the video timeline: shows when attention drops and which segment is remembered — director's edits become targeted.
Packaging and industrial design
A/B comparison of packaging, label, and design options: which design generates more engagement and less stress when viewing the shelf.
UX research for interfaces
Websites, applications, and services: dynamics of attention and cognitive load across user scenario steps — where the interface 'thinks for the user too loudly'.
Retail research
Tests of layout, navigation, and price tags in real or simulated retail spaces: reaction to retail equipment and POS materials.
Tests for creativity and content strategies
Comparing campaign concepts before launch: which creative better holds the target audience's attention and where are the hidden plot failures.
Media effectiveness and post-tests
Assessment of actual media contact: viewing, engagement, and emotional background when consuming content on different platforms.
Benefits
What you get from implementation
Six measurable benefits: from startup speed to data quality and Russian-language support.
Continuity of response
State curve for each second of stimulus instead of a single score after viewing: precise moments of dips and creative peaks are localized.
Field research without a laboratory
Wireless headsets work where the audience is: focus rooms, exhibitions, stores, offices — sampling closer to reality.
Standardized Emotiv Metrics
Engagement, interest, stress, focus, and relaxation are measured by the same algorithms across all sessions — enabling correct comparison of test variants and waves.
Combination with other methods
Eye-tracking, surveys, session recording, and biometrics complement EEG; data export and API allow building custom multimodal pipelines.
Continuous respondent flow
Minutes of setup and up to 20 hours of battery life (Insight 2) — a full field day handles dozens of participants without session rescheduling.
Methodology assistance
We'll advise on how to design a test: how many respondents, what stimuli, how to interpret metrics and build a report for the client.
How to start
How implementation works
1
Consultation
Describe your task: in 10 minutes, we'll select the model, software, and configuration for your industry's scenario.
2
Quote and delivery
Quote request — within a business day. Delivery throughout Russia, 12-month warranty.
3
Implementation and training
We set up software and integrations, train your team in Russian: first recordings already on the day of delivery.
4
Support and development
We support protocols and data, help scale implementation from pilot to production.
FAQ
Frequently asked questions about EEG in the 'Neuromarketing and CX' industry
How is EEG research better than traditional surveys?
The survey captures conscious opinion after a stimulus, while EEG records the continuous reaction during contact with it. These are different data: the engagement curve shows what works and fails in the video or interface, without rationalizations.
How many participants are needed for a test?
Applied neuromarketing testing practice: 20–30 participants per test variant for reliable differences between creatives. For scientific conclusions and larger audiences, sample size is calculated according to protocol — we can help with the calculation.
What exactly does the headset measure?
The brain's electrical activity (EEG rhythms), on which Emotiv algorithms compute standardized state metrics: engagement, interest, stress, focus, relaxation. It is not a lie detector and not mind reading.
Can EEG be combined with eye-tracking?
Yes, this is the classic neuromarketing pairing: an eye-tracker gives the gaze point, EEG—the brain's reaction to what the respondent sees. Data is synchronized on the timeline and exported to a combined report.
How legal and ethical is this?
Research is conducted with informed consent from respondents; personal data processing is compliant with 152-FZ. We help draft proper consent forms and data storage policies.
How are metrics calculated and can raw data be obtained?
Metrics are based on validated Emotiv models, consistent across all sessions. Raw EEG (CSV/EDF) is also available — your team's analyst can perform custom processing.
Emotiv equipment is not a medical device and is intended for research, development, and wellness scenarios. Device names belong to their respective owners.
We'll find a solution for your industry-specific task
We will send a quote with configuration, prices, and timelines — within one business day. Or call: a consultation takes 10 minutes.